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The HŌLxTREND duck canvas is inspired by the grit and cadence of 90s Hip-Hop & New York City. Designed in heavy Old English chain stitch embroidery with a unique material landscape extraction process that makes the aesthetic HŌL.

The 90s East Coast vs. West Coast rivalry was a multifaceted conflict shaped not only by identity but also by non-identity elements. It served as a duality &  reminder of the intricate interplay between art, commerce, media, and power within the world of hip-hop. As we look back on this era, as Hip-Hop music turns 50. It is imperative to peel back the layers of non-identity to truly understand the motivations and consequences of rap music's most polarizing era.